Given the Choice, We'll Pursue the Easy (and Wrong) Task
Photo by NeONBRAND
Completing the right task to move your interior design project forward
Given a choice, we will pursue the easy, familiar task. That's what behavioral economists tell us.
So, we'll spend another hour surfing Houzz rather than figure out what the local building department requires when we remodel our bathroom.
The problem is that difficult questions are often important ones. Take the calling the building department example. Our bathroom remodels can't even begin without building permits. Yet, we're still on Houzz doing "research."
We don't need to beat ourselves up about it. It's human nature. Houzz is fun, and calling government offices is not. We do need a way to get ourselves moving in the right direction, though.
She didn't know it, but Jackie Lopey's days as an advertising executive were numbered when she bought and renovated a 1950's bungalow. She soon went back to school and started her own design studio. Jackie is an award-winning, certified interior designer and the founder of Wide Canvas.
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